About Us
What happens when a full-service agency with 28 years of industry success grows its sports marketing concentration into a thriving, full-blown, multi-dimensional business? Source1 Sports—delivering deep capabilities and highly effective programs, thanks to the remarkable skill set of its people and the passionate partners at its helm.
Principal Players
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Larry Rothstein, President, Managing Partner
There’s nothing Larry loves more than landing an impressive deal and sharing his excitement with anyone that can absorb the decibels. His passion for excellence and relentless drive have made Source a recognized player in the industry, and inspired years of sports marketing success for Amtrak, SUBWAY® restaurants, Nikon and Wise Snacks. Propelled by his lifelong devotion to everything sports, Larry and his partners look forward to seasons of winning deals and the record-breaking sales they generate for Source1 Sports clients.
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Barry Bluestein, COO, Managing Partner
A sports fanatic—prerequisite for Founding Partner status at Source Communications—Barry has over 30 years of experience in media and advertising. While his forte is launching a 7 iron 155 yards to within 3 feet of the pin, Barry’s unique understanding of the transactional capabilities of sports marketing has built brands that include Nikon, Amtrak and Wise Snacks. Today, Barry oversees day-to-day account management activities at Source and will help spearhead new business acquisition for Source1 Sports.
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Ben La Marca, Managing Partner
Ben’s breadth of brand and sports marketing experience includes President and CEO of Kyocera Electronics; VP of Consumer, Professional and Entertainment divisions at Eastman Kodak Company; Group VP, Marketing, at Olympus America; and CRO of the leader in real-time sports content aggregation, FanFeedr. As a Managing Partner of Source1 Sports, Ben brings his impressive track record for closing monumental deals with the intensity and focus of Mariano Rivera closing out a big Yankee win. Ben is an alumnus of Seton Hall University’s Stillman School of Business and the University of Virginia’s Darden School of Business.
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Ray Katz, Managing Partner
You’d be hard pressed to stump Ray in sports marketing strategy, Illinois Junior Golf trivia or just about anything else. Ray’s exceptional resume includes Managing Director and CMO posts at OMD/Optimum Sports and the Football Network; and senior marketing and sales roles at the NFL, Madison Square Garden Corporation and American Express. You’d also never expect Ray to have time to share his considerable knowledge by teaching sports marketing and media to Columbia University and NYU Sports Marketing grad students. But a true industry superstar, and graduate Summa Cum Laude from University of Pennsylvania and with distinction from the Wharton School of Business, of course he does. Read related article.
About Us
Source1 Sports—One source for results-driven sports marketing programs.
Source1 Sports goes beyond the typical assets. We create, negotiate and execute successful sales-driving programs that meet your strategic goals. And we deliver an objectivity that others can’t. With over 50 years of combined expertise and a passion for thinking from both the client and the consumer perspective, we make better deals.
News
Latest News Stories
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May 10, 2012
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February 3, 2012
The Super Bowl’s Real ROI
At $3.5 million for 30 seconds (which doesn’t even count the cost to create the ad, which can easily run into the millions), you’d better have a good idea of the ad return on investment going in. The real question is: After the final down has been played, what will companies such as 2012 Super Bowl advertisers Kia Motors, Samsung, Bridgestone, and Volkswagen have gotten out of the game?
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September 27, 2011
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September 16, 2011
Press Releases
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September 27, 2011
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September 12, 2011
Interviews
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March 28, 2012
Jenna Flanagan, host of WNYC’s All Things Considered, interviews Source1 Sports Managing Partner Ray Katz on the Jeremy Lin phenomenon, including Lin’s potential as a global marketing platform and “instant brand.”
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Part 1-Perspective on athlete Jeremy Lin’s unique marketability in China and the United States over the short and long term. Plus, how global companies have taken advantage of the NBA’s status as a “Top 2” global team sport.Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Part 2-The importance of brand/spokesperson congruence in maximizing equity transfer; and why Jeremy Lin’s personal brand–including his Landry Fields relationship–fits with the Volvo brand essence.Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Part 3-The blurred lines between licensing and sponsorship, and how they impact the success of athlete brands like Jeremy Lin; and the importance of managing a player brand as you would a product brand, including avoiding over-exposure, proper “product” placement, and managing for the long term. -
October 8, 2011
On Beyond the Box, Sports Ventures President Rick Horrow and Source1 Sports Managing Partner Ray Katz discuss the impact of technology and the economy on sports marketing ROI, brand building in general and MLB brands specifically, and other unique sports marketing opportunities.
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